Register at: http://craftwriting.as.uky.edu
This one day event will bring to UK brewers and professional writers from the craft beer industry. Craft beer, the annual production of under six million barrels of beer by small breweries, is one of the fastest growing areas of the food industry. According to the Brewers Association, craft beer provides over 108,000 jobs and its retail dollar value in 2012 was estimated at $10.2 billion. In the last twenty years, over 2,000 new breweries have come online, commanding almost 6% of the overall American beer market. These breweries have, in turn, helped revitalize city neighborhoods, generated new jobs in related industries, and played a key role in expanding digital and social media usage.
This event will showcase the professional writing – in print and digital media – that is dominant in the craft beer industry. Writing has played a major role in promoting the business of craft beer. Craft Writing will serve as an event that draws interdisciplinary attention to the ways industry utilizes writing – in various digital forms – to promote, inform, highlight, argue, market, brand, and foster relationships between products, consumers, and other relevant parties.
Visiting Lecturer Dr. Rita Basuray teaches a course on the history of alcohol, and how the processes of fermentation and distillation tell the story of humanity. Watch as we take a video tour of the Alltech Lexington Brewing Company in Lexington, Kentucky to talk with the Master Brewer Ken Lee and Master Distiller Mark Coffman as they show off exactly how beer and bourbon are made.